How Database Reactivation Works

Our proven 6-step process turns your dormant leads into paying customers. From initial audit to booked appointments, we handle everything.

7-10

Days to launch

30

Days to first results

$0

Upfront cost

98%

SMS open rate

1

Database Audit

Everything starts with understanding what you're working with. We review your existing contacts to identify dormant leads and past customers with reactivation potential.

This isn't just counting contacts. We assess data quality, identify the source and age of each contact, and evaluate the likelihood of successful reactivation based on your industry benchmarks.

What we analyse:

  • Total contact count and data completeness
  • Age distribution of contacts
  • Original enquiry types and sources
  • Previous engagement and purchase history
  • Consent status and compliance considerations

What You Get

Free Database Audit Report

Before you commit to anything, we'll provide a complete analysis of your database including:

  • Estimated number of reactivatable contacts
  • Recommended campaign approach
  • Projected results based on industry benchmarks
  • Clear pricing with no hidden fees

No obligation. No payment required. Just clarity on what your database could be worth.

2

Segmentation

Not all contacts are equal. Someone who enquired last month is very different from someone who enquired three years ago. Your database is organised by engagement history, industry, purchase history, and likelihood to convert.

Smart segmentation means better targeting, more relevant messaging, and higher response rates. We identify your hottest prospects and prioritise them accordingly.

Segmentation criteria:

  • Recency of last contact or purchase
  • Original enquiry type or interest
  • Previous purchase value and frequency
  • Geographic location
  • Predicted conversion likelihood

Example Segments

Hot Leads Priority 1

Enquired in last 6 months, high intent signals

Warm Leads Priority 2

Enquired 6-18 months ago, some engagement

Past Customers Priority 3

Previous purchase, hasn't returned in 12+ months

Cold Leads Priority 4

Older contacts, lower engagement history

3

Campaign Creation

Generic messages get ignored. We craft personalised outreach using SMS and email that feels genuine, not spammy. Every message is tailored to your brand voice and the specific segment receiving it.

Our copywriters understand what makes people respond. We reference the original reason for contact when possible, acknowledge that time has passed, and provide a relevant reason to reconnect now.

Message principles:

  • Personal and conversational tone
  • Relevant to the recipient's situation
  • Clear reason to respond now
  • Easy next step to take action
  • Compliant with all regulations

Example Message

Hi [Name], it's Sarah from [Business]. You enquired about refinancing back in March and I wanted to check in. With rates moving recently, a lot of my clients are saving $300-500/month. Would you be open to a quick chat to see if it makes sense for you? No pressure either way.

Personal greeting with name

References original enquiry

Timely reason to reconnect

Specific value proposition

Low-pressure call to action

You approve all messages before they're sent. Nothing goes out without your sign-off.

4

Automated Outreach

Once campaigns are approved, our AI-powered systems send messages and handle initial conversations. Responses are managed in real-time with natural, human-style replies.

This isn't a simple autoresponder. Our AI engages in genuine conversations, answers common questions, handles objections, and qualifies interest before passing leads to you. When someone replies at 9pm, they get a response within minutes, not days.

AI capabilities:

  • Natural, conversational responses
  • 24/7 response handling
  • Common question handling
  • Interest qualification
  • Escalation to humans when needed

Multi-Channel Approach

SMS

98% open rate, instant delivery

Best for initial contact and time-sensitive messages. Most people read SMS within 3 minutes of receiving it.

Email

20-30% open rate, more detail

Best for follow-up sequences and providing detailed information. Allows for richer content and links.

We use both channels strategically based on your industry and data.

5

Appointment Booking

Interested contacts are qualified and booked directly into your calendar. Your team only speaks with warm, ready-to-buy prospects who have already expressed genuine interest.

No more wasting time on tyre-kickers or unqualified leads. By the time someone lands on your calendar, they've been through our qualification process and are ready for a meaningful conversation.

What you receive:

  • Booked appointments in your calendar
  • Contact details and conversation history
  • Original enquiry information
  • Qualification notes and interest level
  • Automatic reminders to reduce no-shows

Integration Options

We work with your existing systems. No new software to learn or workflows to change.

Calendly

Google Calendar

Outlook

HubSpot

Salesforce

+ More

Don't see your system? We can likely integrate with it. Ask us about custom integrations.

6

Ongoing Optimisation

We track response rates, conversions, and revenue generated. Campaigns are refined based on what's working to continuously improve performance.

This isn't set-and-forget. Every campaign generates valuable data about what resonates with your audience. We use these insights to refine messaging, adjust timing, and improve results over time.

What we track:

  • Open and response rates
  • Qualified lead conversion
  • Appointment show rates
  • Revenue generated
  • Cost per acquisition vs benchmarks

Sample Dashboard Metrics

Messages Sent 2,847
Responses 412 (14.5%)
Qualified Leads 199 (7.0%)
Appointments Booked 34 (1.2%)

$47,200

Revenue generated

$138

Cost per lead

Typical Timeline

From first contact to booked appointments, here's what to expect.

1

Day 1-2

Free audit completed

2

Day 3-7

Campaign setup & approval

3

Day 7-10

Campaign launch

4

Day 10-30

First appointments booked

What Makes Us Different

Performance-Based Pricing

No upfront costs. You only pay when we deliver results. Our success is tied directly to yours.

Australian Compliance

We understand the Spam Act 2003, Australian Privacy Principles, and industry-specific rules.

AI-Powered Speed

Our AI handles conversations 24/7. No leads go cold waiting for a callback.

Seamless Integration

Works with your online calendar and other tools. No new software to learn or systems to change.

Human-Style Messaging

No robotic templates. Every message feels like a genuine personal check-in from your business.

Transparent Reporting

Full visibility into campaign performance. Know exactly what is and isn't working.

Ready to Turn Your Old Leads Into Revenue?

Every day your database sits dormant, potential sales slip away to competitors. Those contacts already know your business. They just need a reason to come back.