Find answers to common questions about database reactivation, our services, compliance, and pricing.
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Database reactivation is the process of re-engaging your past leads, enquiries, and customers who have gone quiet. These are people who already know your business but never converted, or customers who bought once but haven't returned. Using targeted SMS, email, and AI-powered outreach, we restart conversations and convert dormant contacts into paying customers.
Any business that collects customer information can benefit. We work with mortgage brokers, tradies and home services, gyms and fitness centres, accountants, real estate agents, dental practices, allied health providers, retail businesses, and many more. If you have a database of past contacts, reactivation can work for you.
Newsletters are passive, one-to-many broadcasts. Database reactivation uses targeted, personalised outreach with AI-powered conversations that respond to each contact individually. It's direct, conversational, and designed to book appointments rather than just deliver information. We also use SMS which achieves 98% open rates compared to email's 20-30%.
Contacts up to 2-3 years old can still respond well to reactivation campaigns. The key factors are data quality and the original reason for their enquiry. Even older databases can yield results if the contact information is accurate. During our free audit, we'll assess your database and give you realistic expectations.
Our process follows six steps: (1) Database Audit - we review your contacts to identify reactivation potential; (2) Segmentation - we organise contacts by likelihood to convert; (3) Campaign Creation - we craft personalised messages in your brand voice; (4) Automated Outreach - AI-powered systems send messages and handle responses; (5) Appointment Booking - interested contacts are booked into your calendar; (6) Ongoing Optimisation - we refine campaigns based on results.
At minimum, we need contact names and phone numbers or email addresses. Additional details like enquiry type, original interest, or purchase history help us create more personalised campaigns with higher response rates. We can work with exports from most CRM systems, spreadsheets, or even basic contact lists.
Most campaigns launch within 7-10 business days from when we receive your database. This includes the audit, segmentation, message creation, and setup. For urgent requirements, we can sometimes fast-track this process.
No. We work with your existing systems and integrate with your current tools. Warm leads are delivered directly to your calendar or pipeline. There's no new software to learn or systems to change.
We typically work with databases of 500+ contacts to ensure campaigns are cost-effective. However, smaller databases can still work well depending on the industry and average transaction value. During the free audit, we'll assess whether reactivation makes sense for your specific situation.
Yes, when done correctly. Reactivation campaigns must comply with Australian Privacy Principles and the Spam Act 2003. This means contacts must have given consent to receive marketing (express or inferred from an existing relationship), and all messages must include clear opt-out options. We handle all compliance requirements as part of our service.
Under Australian law, you can contact people who have either given express consent or where consent can be reasonably inferred from an existing business relationship. If someone enquired with your business about your services, you typically have inferred consent to contact them about related offerings. We review consent status during our audit process.
Every message includes a clear, functional opt-out mechanism. When someone opts out, they're immediately removed from the campaign and added to a suppression list to ensure they're never contacted again. We provide you with opt-out reports so you can update your own records.
We take data security seriously. All data is encrypted in transit and at rest, stored on secure servers, and accessed only by authorised team members. We comply with Australian Privacy Principles and can sign NDAs or data processing agreements as required.
Pricing varies based on database size, industry, and campaign complexity. Most of our campaigns run on a performance basis, meaning you only pay when we deliver results. During your free audit, we'll provide a clear quote based on your specific situation with no hidden fees.
For most campaigns, there are no upfront costs. We operate on a performance basis where you only pay when we deliver qualified leads or booked appointments. Your old leads have already been paid for; we simply help you extract value from them.
Performance-based pricing means you pay per result delivered, typically per qualified lead or booked appointment. This aligns our incentives with yours - we only succeed when you succeed. The specific fee per result is agreed upfront based on your industry and average transaction value.
No long-term contracts required. We typically work on a campaign-by-campaign basis. Once a campaign is complete, you can choose to run another campaign, pause, or stop entirely. Many clients run ongoing campaigns because they see consistent ROI, but that's always your choice.
Most clients see responses and booked appointments within the first 7-30 days of campaign launch. Results depend on database size, data quality, and your industry. We provide regular reporting so you can track progress throughout the campaign.
Typical re-engagement rates range from 10-30%, with qualified interest rates of 5-10%. These figures vary by industry, database age, and data quality. During your free audit, we'll provide projections specific to your situation based on similar campaigns we've run.
While we can't guarantee specific numbers (no ethical marketer can), our performance-based pricing means we share the risk with you. You only pay for results delivered. Our free audit also gives you realistic projections before you commit to anything, so there are no surprises.
Our campaigns use natural, human-style messaging that feels like a genuine check-in rather than aggressive sales. All contacts can opt out instantly. In practice, most recipients appreciate being remembered and many respond positively even if they're not ready to buy. We've found that respectful, personalised outreach strengthens rather than damages your brand reputation.
Our AI system handles initial responses to your campaigns, engaging in natural, human-style conversations. It qualifies interest, answers common questions, and books appointments directly into your calendar. Complex enquiries are escalated to human team members. The system learns from each interaction to improve over time.
We use both channels strategically. SMS achieves 98% open rates and is ideal for initial contact and time-sensitive messages. Email allows for more detail and is great for follow-up sequences. The optimal mix depends on your industry and the data you have available.
We provide regular reports covering key metrics: messages sent, response rates, qualified leads generated, appointments booked, and opt-outs. You'll have full visibility into campaign performance and can access reporting at any time. We also provide insights and recommendations for optimisation.
Absolutely. All messages are crafted to match your brand voice and tone. During setup, we'll work with you to understand how you communicate with customers, then create messaging that feels authentic to your business. You'll approve all messages before they're sent.
Every day your database sits dormant, potential sales slip away to competitors. Those contacts already know your business. They just need a reason to come back.